Onderzoeksartikel

"Biertje?!": een verkennend onderzoek naar het drinkgedrag van studenten

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Abstract

In this article we present results of an exploratory study of alcohol consumption among students. Statistics show that students drink more than their contemporaries. Furthermore, they do not perceive their drinking behaviour as a (personal) problem. In this study we try to explain and predict students alcohol use from two different perspectives. First we give an overview of some quantitative studies in de USA who all use a theory of planned or reasoned action. These studies demonstrate that social influences and outcome expectancies are the best predictors of students alcohol use and misuse. In recent years it becomes obvious that these determinants predict behavioural intentions and not the actual behaviour. In order to understand the barriers between intentions and actual alcohol use, we carried out a qualitative study of students drinking in everyday life. Results show that drinking is a social phenomenon and often taken for granted. Students drink in groups outside their homes - intentions to cut down drinking are countered by irresistible seductions.

How to Cite:

Alting, D. & Nelissen, P., (2003) “"Biertje?!": een verkennend onderzoek naar het drinkgedrag van studenten”, Tijdschrift voor Communicatiewetenschap 31(1), 64–83.