Onderzoeksartikel

Sport op televisie: onderzoek naar de wijze waarop sportliefhebbers sportinformatie op de publieke omroep evalueren

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Abstract

Four focus group discussions assess the reactions of sportslovers towards the BRTN programming in comparison with the other channels available on cable in Flanders. Despite a very different viewing behavior among the audience groups (women, young men, older men and heavy viewers), all happen to show a few similarities in their perspective on sports on television. Each group has a clear difference in needs for specific sports programme formats which is directly dependent on the broadcast time of the programme. During the weekend sports programmes are expected to be intimately related to current sports events. Weekday programming may be dedicated to background information, commentaries, in-depth sportsissues, etc.

How to Cite:

d'Haenens, L., (1996) “Sport op televisie: onderzoek naar de wijze waarop sportliefhebbers sportinformatie op de publieke omroep evalueren”, Tijdschrift voor Communicatiewetenschap 24(4), 322–338.