Onderzoeksartikel

Jongeren en angstaanjagende voorlichting

---

Abstract

In this article the reactions are reported of 784 Dutch adolescents, who saw ten film spots used in different prevention campaigns all over the world (Aids and safe sex, anti-smoking and safe car driving). Four film spots were supposed to represent a high fear appeal level, while the other spots were using other strategies to convince the audience (informational, humoristic, and erotic strategies). There were scarcely significant differences in message acceptance between the spots. As it turned out, most of the theoretical relevant variables (e.g., severity of the threat, the audience suceptibility of the threat, response efficacy and self-efficacy), played a role (albeit modest) in the explanation of the message acceptance. Most youth accepted the prevention messages already before seeing the filmspots at all. Nearly half of the smokers reacted defensively to a smoke spot which aroused high fear (fear control), while a small majority of the smokers indicated that they wanted to stop smoking (danger control).

How to Cite:

Knobbout, J. & Van Wel, F., (1996) “Jongeren en angstaanjagende voorlichting”, Tijdschrift voor Communicatiewetenschap 24(3), 246–258.