Onderzoeksartikel

Het effect van radio en televisie op de creatieve fantasie van kinderen: een mediavergelijkend experiment

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Abstract

The prevailing explanation for the experimental finding that radio stories elicit more novel responses than television stories is that viewers have difficulty dissociating themselves from the ready-made images supplied by television {visualization hypothesis). In this experiment, a possible rival hypothesis was investigated, namely that radio stories elicit more novel responses because radio stories are less well remembered than television stories (faulty-memory hypothesis). Sixty-four children at two age levels (Grades 1-2 vs. 3-4) were presented with one story in radio format and another in television format. Half of the children in both age groups were exposed to the radio story twice to stimulate their memory. Contrary to the faulty-memory hypothesis, double presentation did not lead to fewer novel elements than did single presentation. Both single and double presentation of a radio story elicited more novel responses than a television presentation in the older age group, but not in the younger one.

How to Cite:

Valkenburg, P., Beentjes, H. & Van Der Kamp, L., (1996) “Het effect van radio en televisie op de creatieve fantasie van kinderen: een mediavergelijkend experiment”, Tijdschrift voor Communicatiewetenschap 24(3), 209–228.