Onderzoeksartikel

Zingeven, ouder worden en mediagebruik: een kwalitatief onderzoek naar de betekenis van vrouwenbladen voor oudere lezeressen

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Abstract

A qualitative study was conducted among 20 older female readers of women’s magazines. The main question involved in what way older readers experience empowerment by reading women’s magazines, in spite of the fact that Dutch women’s magazines are addressed to younger women. Three interpretative positions were discerned from which the older women constructed meaning out of reading the magazines: the mountaineer, the walker and the one ‘who stays at home’. Concluded was that the meaning of existing women’s magazines for mountaineers and home-stayers can be interpreted as empowerment. The interpretative positions of these types of readers appeared not in the first place to be determined by the factor ‘age’, but overlap to a certain degree with those of younger women. The meaning of women’s magazines for the walkers can be interpreted as disempowerment because walkers feel themselves denied by stories, activities, fashion and problems told by or written for younger women.

How to Cite:

Van Salm, M., (1995) “Zingeven, ouder worden en mediagebruik: een kwalitatief onderzoek naar de betekenis van vrouwenbladen voor oudere lezeressen”, Massacommunicatie : Wetenschappelijk Kwartaaltijdschrift voor Communicatie en Informatie 23(1), 2–18.