Kan het publiciteitseffekt gemeten worden?
Abstract
Is the effect of propaganda measurable? - In this paper an attempt is made to give a bird’s eye view of the various problems involved in the measurement of advertising effectiveness. In the first part an outline is given of the several „advertising effects” which could be measured, while the second part presents a survey of the most important methods which could be used for this purpose. Stress has been laid on what has been called the „quantitative effect”. The necessity of cooperation in this field with students of related social sciences has also been emphasized.
How to Cite:
Van Rijckeghem, W., (1958) “Kan het publiciteitseffekt gemeten worden?”, Tijdschrift voor Sociale Wetenschappen 3(1-2), 82–96. doi: https://doi.org/10.21825/tvsw.95549
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