Standpunten en kanttekeningen

Milieucommunicatie als opbouwend element van het bedrijfsimago

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Abstract

Environmental communication as a building element for the corporate image - This article is a brief plea about how environmental communication can have a positive influence on the corporate image of a company and how it fits into a global corporate communications plan. Today, organizations are more and more obliged to communicate about their policies, partly under the augmenting pressure of the government, the press, the public opinion and action groups. They are held responsible for their own behaviour as well as for their employees. This is certainly the case for environmental communication. Still a lot of enterprises are not aware of the positive effect that an active environmental communication policy can generate. Even worse, a limited survey proves that some companies ’communicate green without acting green’.

How to Cite:

Vervaet, P., (1997) “Milieucommunicatie als opbouwend element van het bedrijfsimago”, Tijdschrift voor Sociale Wetenschappen 42(3), 310–324. doi: https://doi.org/10.21825/tvsw.95277