Artikel

Televisiepraktijk en wetenschappelijk onderzoek: hoe kan de onderzoeker de dialoog tussen programmamaker en kijker optimaliseren?

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Abstract

Television practice and scientific research. Optimizing the dialogue between programme maker and viewer - This article wants to show the salutary effect of scientific research on television practice. Active use of quantitative and qualitative research methods and instruments focusing on viewer reactions to television supply can provide programme makers with highly necessary information about their audience. Some methods originate from traditional qualitative market studies. Others come from disciplinessuch assemiology (text analysis), ethnography (groupdiscussion, participating observation), psychotherapy (in-depth interview), and the behavioristic branch of psychology (electronic recording of immediate reaction measurement). Numerous research traditions and the great variety of potential research questions determine the many facets of concrete qualitative television research; these include programme research after various production stages, and research on the profile of a channel. This article offers an overview of the research instruments and of the methods the researcher can make use of in order to optimize the dialogue between the communicator and the audience, as well as considerations on and portrayal of the viewer.

How to Cite:

d'Haenens, L., (1995) “Televisiepraktijk en wetenschappelijk onderzoek: hoe kan de onderzoeker de dialoog tussen programmamaker en kijker optimaliseren?”, Tijdschrift voor Sociale Wetenschappen 40(2), 163–189. doi: https://doi.org/10.21825/tvsw.95201