Onderzoeksartikel

Mediarepertoires van selectieve publieken: mediagebruik op het kruispunt van status, gender en leeftijd

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Abstract

Data from the 2000Time Use Survey (n = 1819) are used to analyze the composition of media repertoires of the Dutch population. Bourdieu’s theory of taste would predict that a repertory is internally consistent in terms of status: in the repertory of high status groups, highbrow is coupled with highbrow while in low status groups lowbrow goes with lowbrow. In light of previous research, however, we expect first that media repertories are characterized by other dimensions than degree of ‘brow-ship’ or legitimacy; second, that status on itself is inadequate to segment these repertories’ audiences. Analyses are based on the entire media supply (here: 19 kinds of media). The first research question of this paper bears on the stepwise segmentation of the media audience. This question is answered by interpreting the results of a hierarchical cluster analysis (HCA) in a new way. Factor analysis results are compared with the cluster solution in order to identify repertoires. Eight factors, for the most part similar the clustering by HCA, structure the repertoires. Multiple regression analysis confirmed that the eight repertoires that are clearly distinct in terms of status, gender, age, labor ma ket position situation, as well as religion and political interest.

How to Cite:

Van Rees, K. & Van Eijck, K., (2003) “Mediarepertoires van selectieve publieken: mediagebruik op het kruispunt van status, gender en leeftijd”, Tijdschrift voor Communicatiewetenschap 31(2), 131–153.