Onderzoeksartikel

Communicatiemanagement bij de overheid: toegerust voor de aanbevelingen van Wallage?

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Abstract

The Committee on the Future of Government Communication, dubbed as the committee Wallage, developed two key issues for all public communication: ‘increase transparency in and justification of policymaking’ and ‘intensify interaction in the policymaking process’. This means that communication has to take legitimate residence in the centre of the policymaking process and widens its focus from a one-way into a two-way process and from an instrument in the implementation process into an instrument in the policy making process. A large survey among practitioners in communication management shows that the communication management departments do not yet have the mandate necessary to meet the recommendations of the committee, and that they do not meet professional criteria to qualify fully for this job. That is why we first and foremost suggest to discuss the clusters of expertise that have to be gained in order to meet the recommendations of the committee and, secondly, to determine the ideal position of the departments and the competencies needed.

How to Cite:

Van Ruler, B. & De Lange, R., (2002) “Communicatiemanagement bij de overheid: toegerust voor de aanbevelingen van Wallage?”, Tijdschrift voor Communicatiewetenschap 30(4), 370–385.