Onderzoeksartikel

Televisieamusement en overheidscommunicatie

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Abstract

In order to promote political citizenship in Dutch society among so-called hard to reach groups it is suggested by the Committee on the Future of Government Communication in her recent report (2001) to consider the use of television entertainment formats for governmental communication. This strategy is also called entertainment-education (E-E). People who are in favour of this strategy argue that governmental communication embedded in entertainment television programs can, under certain conditions, facilitate the communication between government and citizens who are not primarily interested in governmental and political issues. Others doubt the effect and ethics of this strategy and argue not to follow up this specific advice of the committee. In this article the entertainment-education strategy will be illustrated from both a theoretical and practical point of view. It concludes that the entertainment-education strategy can be a very useful strategy in the phase of already accepted and democratically decided government communication issues (at the end of the policy making cycle), but not desirable to use in the earlier phase of policy preparation.

How to Cite:

Bouman, M., (2002) “Televisieamusement en overheidscommunicatie”, Tijdschrift voor Communicatiewetenschap 30(4), 331–346.