Onderzoeksartikel

Studio Sport: een traditie?: onderzoek naar de houding van jongeren ten aanzien van sport op de publieke omroep

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Abstract

Secondary analysis of market shares of Studio Sport for the last ten years has confirmed the assumption of Studio Sport producers that their audience is getting older. Through homogeneous focus group discussions, viewing motives, aspirations and needs are charted of a group of youthful viewers (f 3-24 years of age) who are ever more difficult to reach. Four dimensions (time, tradition, content and format) are recurrent criteria according to which viewers evaluate programme features of Studio Sport. This research shows that linking ad hoc quantitative and qualitative research methods with continuous viewing shares can yield interesting results that are applicable in television practice.

How to Cite:

Huizinga, J. & d'Haenens, L., (2001) “Studio Sport: een traditie?: onderzoek naar de houding van jongeren ten aanzien van sport op de publieke omroep”, Tijdschrift voor Communicatiewetenschap 29(3), 186–208.