Onderzoeksartikel

Het nieuwe uitgeven: content- en aandachtsmarkten in de nieuwe economie

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Abstract

The introduction of digital technologies in the information industry at first sight seem to bring about changes that are predicted by the ‘new economy’ (Kelly, 1998). Digitisation in publishing does reduce reproduction and distribution costs, stimulates new entry by providers of free information, and strengthens horizontal and vertical market segmentation. Yet, closer scrutiny reveals that the new economy only explains part of the story. Horizontal and vertical market segmentation not only reduce reproduction and distribution costs but also increase first copy costs. Digitisation thus results in a more com plex restructuring process in which the distinction between content- and attention-markets gains new relevance. I analyse this process, assess the consequences for strategies of publishers, and argue that electronic publishing will stimulate both market segmentation and supplier concentration. I conclude with a few critical remarks on the new economy.

How to Cite:

Van Der Wurff, R., (2001) “Het nieuwe uitgeven: content- en aandachtsmarkten in de nieuwe economie”, Tijdschrift voor Communicatiewetenschap 29(1), 2–22.