Onderzoeksartikel

Monitor communicatiemanagement en -advies 1999: de stand van zaken in de Nederlandse beroepspraktijk

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Abstract

In the practical and theoretical literature a new field is apparently emerging, one that focuses on organizations in which different forms of communication are co-ordinated and managed. These various activities can be summarised as ‘communication management & advice’ (CM&A) and interpreted as representing strategic action The question this article addresses is: to what extent are the activities described in the literature actually visible in practice? This article shows that in many organizations, communication activities are more or less co-ordinated by a specific department and at a high level. In few organizations, however, it is such a specific task at the strategic level that it can justifiably be called ‘strategic communication management’. In organizations where this is the case, however, the communication departments are more often headed by managers who have a formal education in communication, the departments are larger, and they are more frequently responsible for the management of the entire organization’s communication activities

How to Cite:

Van Ruler, B. & De Lange, R., (2000) “Monitor communicatiemanagement en -advies 1999: de stand van zaken in de Nederlandse beroepspraktijk”, Tijdschrift voor Communicatiewetenschap 28(2), 103–124.