Berichtgeving over bedrijven: inhoudsanalyse van berichten over vijfentwintig grote ondernemingen in Nederland
- Marion Van Lunenburg
Abstract
Negative publicity can damage a company’s image. Instead of spending large budgets on advertising campaigns, it could be considered if a company should try harder to get a positive press. To answer this question we need to know how events relating to large enterprises become news. Content analysis of articles about the 25 Dutch companies that are connected to the AEX in Dutch daily newspapers shows that there are big differences between these companies. In this article we focus on one explanatory variable for this fact: the market. The companies were divided into seven markets. It was shown that the financial market, the transport and hardware market have more exposure than other markets. However, these markets are judged differently by Dutch newspapers. The financial market has a far better press than the transport of hardware market. So market is one of the important factors that explains differences in media coverage in Dutch newspapers.
How to Cite:
Van Lunenburg, M., (1999) “Berichtgeving over bedrijven: inhoudsanalyse van berichten over vijfentwintig grote ondernemingen in Nederland”, Tijdschrift voor Communicatiewetenschap 27(2), 152–166.
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