Onderzoeksartikel

Communicatiemanagement doorgelicht

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Abstract

This article is a study on the daily practice of officials in public relations and communication management. Several research projects were analysed, focusing on the tasks and the position of the departments of communication management in (Dutch) companies, including the background of their chiefs. Although Corporate Executive Officers (c E o’s) and authors on communication management acknowledge communication as a strategic variable within an organisation, the daily practice of the departments of communication management consists reportedly for most part on copy production and representation. Consequently, even executives with management positions function merely as ‘technicians’. Most interviewed officers have their professional background in other areas and stem from different departments; besides they have no relevant training in communication nor have they significant knowledge of relevant theories. The position of the departments of communication management within the organization correlates with their operational activities and (lack of) professional background.

How to Cite:

Van Ruler, B., (1998) “Communicatiemanagement doorgelicht”, Tijdschrift voor Communicatiewetenschap 26(4), 321–340.