Onderzoeksartikel

"Maar wat heeft dat met mij te maken?": persoonlijke en onpersoonlijke impact van krantartikelen op risico-oordelen

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Abstract

The impersonal impact hypothesis (Tyler & Cook, 1984) suggests that the inconsistency of results obtained in studies that examine mass media impact is because mass media can exert influence on societal level judgments, but not on personal level judgments (people’s beliefs about their personal lives). Although this hypothesis is a valid description of most media effects research to date, the two studies reported in this article demonstrate that vivid information and information with which people can identify influence both personal and societal level judgments. The results of these studies seem to support a differential impact hypothesis, which suggests that under certain conditions media information can cause perceptions of invulnerability, which obstructs personal level impact, to disappear. This article concludes by discussing the implications of the two studies and the differential impact hypothesis for future research.

How to Cite:

Stapel, D. & Velthuijsen, A., (1994) “"Maar wat heeft dat met mij te maken?": persoonlijke en onpersoonlijke impact van krantartikelen op risico-oordelen”, Massacommunicatie : Wetenschappelijk Kwartaaltijdschrift voor Communicatie en Informatie 22(3), 214–228.