CD-I, marktkansen en belemmeringen: enige noties betreffende de mogelijke acceptatie van CD-I
- Harry Bouwman
- Marjan Hammersma
- Allerd Peeters
Abstract
In this contribution the problems at the demand and supply side of the CD-I market are dealt with. Special attention is paid to the adoption of CD-I by consumers. Starting from the Critical Mass theory the proposition is defended that enough applications should be available before a Critical Mass of users will develop. The supply side of CD-I applications is analyzed and empirical research with regard to being familiar with CD-I, knowledge of CD-I and the correctness of the knowledge on CD-I is done. Research shows that respondents are familiar with CD-I but the knowledge on CD-I is limited.
How to Cite:
Bouwman, H., Hammersma, M. & Peeters, A., (1994) “CD-I, marktkansen en belemmeringen: enige noties betreffende de mogelijke acceptatie van CD-I”, Massacommunicatie : Wetenschappelijk Kwartaaltijdschrift voor Communicatie en Informatie 22(1), 27–40.
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