Onderzoeksartikel

Elektronische post in organisaties: een case study

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Abstract

Scholars of communication science give more and more attention to the so-called “new media”. Most attention is given to the adoption of the new media by the public. However, many users of new media can be found within the boundaries of organizations. A rising new medium is electronic mail (in the meaning of electronic mailbox systems). Patterns of introduction and adoption are comparable with those patterns of introduction to the public at large: succes is not guarantueed. This article concerns the use of electronic mail in a Dutch sales organization. The use of electronic mail is related to different aspects of the user’s task. The effects of electronic mail on organizational information processing are also researched. Little support was found for the conceptual model used in the study. This model integrated earlier results of studies based on information richness theory, social presence theory, critical mass theory and the social influence model.

How to Cite:

Wouda, J., (1992) “Elektronische post in organisaties: een case study”, Massacommunicatie : Wetenschappelijk Kwartaaltijdschrift voor Communicatie en Informatie 20(3), 212–225.