Kankerpreventie via Postbus 51: evaluatie van een massamediale voorlichtingscampagne over kankerpreventie
- Ingrid Smeets
- Gerrit Van Der Rijt
- Gerard Marsman
- Karel Van Koppen
Abstract
This article summarizes the results of an evaluation of the effects of a “P.O.Box 51” campaign regarding cancer prevention. The campaign, which included a P.O. Box 51 commercial, posters and a folder was directed specifically toward the 20 to 40 age group, without excluding the rest of the population. Exposure to, perception and judgement of the campaign have been measured on the basis of telephone surveys of random samples of the Dutch population from 15 years of age and older. Potential changes in knowledge, attitude, intention related to behaviour and behaviour have been measured by analysis of covariance.
How to Cite:
Smeets, I., Van Der Rijt, G., Marsman, G. & Van Koppen, K., (1992) “Kankerpreventie via Postbus 51: evaluatie van een massamediale voorlichtingscampagne over kankerpreventie”, Massacommunicatie : Wetenschappelijk Kwartaaltijdschrift voor Communicatie en Informatie 20(1), 4–21.
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