Onderzoeksartikel

De emotionele benadering in de voorlichting

Author

• • Cees Van Woerkum

Abstract

This article is meant as a first attempt to bring the theme ‘’emotions” in perspective of the study of public information. This is a new area of study. Problems and possibilities are pointed out and Van Raay’s introduction to this theme is considered. Public information has to deal with a public, with people. In conducting public information campaigns, besides rationality, emotionallity has to be seen as a phenomenon that can’t be neglected.

Keywords:

How to Cite: Van Woerkum, C. (1991) “De emotionele benadering in de voorlichting”, Tijdschrift voor Communicatiewetenschap. 19(4).