Onderzoeksartikel

De emotionele benadering in de voorlichting

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Abstract

This article is meant as a first attempt to bring the theme ‘’emotions” in perspective of the study of public information. This is a new area of study. Problems and possibilities are pointed out and Van Raay’s introduction to this theme is considered. Public information has to deal with a public, with people. In conducting public information campaigns, besides rationality, emotionallity has to be seen as a phenomenon that can’t be neglected.

How to Cite:

Van Woerkum, C., (1991) “De emotionele benadering in de voorlichting”, Massacommunicatie : Wetenschappelijk Kwartaaltijdschrift voor Communicatie en Informatie 19(4), 265–277.