Onderzoeksartikel

Objectieve maatschappelijke situatie, subjectieve behoeften en kijken naar informatieve televisieprogramma's

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Abstract

Starting from Bourdieu’s ‘’three-dimensional” model of social inequality and the ‘’uses and gratications” approach to media-use, hypotheses are formulated about the direct effects on watching information oriented TV-programs of age, education, income, membership of associations, TV-information gratification, general TV-affinity, and specific TV-preference (preference for TV as a source of general information). The hypotheses are tested with data of a nation-wide Dutch survey (MASSAT’89, n=956, AGE 16-73). Income and age appeared to have positive, and education and membership of associations negative effects on watching information oriented programs. The subjective factor ‘’information gratification” has a relatively strong positive effect on watching these programs. It thereby hardly acts as an intermediating factor between the objective social position and the specific exposure of viewers, i.e. it is an independent predictor of watching information oriented TV-programs. General TV-affinity, and specific TV-preference appeared to have also positive effects on watching information oriented programs. To some extent however, these two subjective variables do mediate the influence of objective social position, particularly that of education, on the dependent variable.

How to Cite:

Van Snippenburg, L., (1991) “Objectieve maatschappelijke situatie, subjectieve behoeften en kijken naar informatieve televisieprogramma's”, Massacommunicatie : Wetenschappelijk Kwartaaltijdschrift voor Communicatie en Informatie 19(2), 101–116.