Onderzoeksartikel

Is HDTV alleen maar interessant voor voetballiefhebbers?

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Abstract

Expectations concerning the adoption of HDTV are the central topic of these article. Starting from existing experiences with the adoption of black and white, colour television and innovation such as VCR and CD and research in Canada on the adoption of HDTV, some hypothesis are formulated and tested. HDTV will be adopted by young men who already possess all kind of new electronic media if the price of the HDTV-apparatus is realistic and sufficient software distributed by the Dutch television channels is available. Other research shows that education is an important predictor of adoption of this type of media. Concerning the adoption of HDTV the significance of these variable is not clear. Knowledge of new media, especially HDTV, and viewing-motivation are more important. People who watch television for entertainment are more likely to adopt HDTV.

How to Cite:

Bouwman, H., Hammersma, M. & Peeters, A., (1991) “Is HDTV alleen maar interessant voor voetballiefhebbers?”, Massacommunicatie : Wetenschappelijk Kwartaaltijdschrift voor Communicatie en Informatie 19(1), 50–61.