Onderzoeksartikel

Communiceren met de achterban: de vredesbeweging en de campagne voor het volkspetitionnement

---

Abstract

In this article the communication of the peace movement with its constituency at the time of the people’s petitionnement is discussed. It addresses two questions: (1) Through which communication channels is the movement’s constituency reached? (2) Which communication channels are more effective with regard to increasing the awareness of the petitionnement and making sure that the constituency indeed signed? On the basis of two dimensions-face-to-face versus indirect and public versus personal-four types of communication channels have been distinguished. Ninety-four percent of the constituency was reached through public/indirect channels; seventy-seven percent through personal/face-to-face channels; seventy-six percent through personal/face-to-face channels and forty-one percent through public/face-to-face channels. All channels used, succeeded in increasing the awareness of the campaign, but face-to-face channels were more effective in making people sign. With the communication channels used active sympathizers were most often reached. Those who had less ties with the movement were less often reached. In fact, most communication efforts found their way to people who did not really need a stimulus to sign, whereas those who would have benefit from some stimulation were approached the least.

How to Cite:

Oegema, D. & Klandermans, B., (1990) “Communiceren met de achterban: de vredesbeweging en de campagne voor het volkspetitionnement”, Massacommunicatie : Wetenschappelijk Kwartaaltijdschrift voor Communicatie en Informatie 18(3), 216–231.