Onderzoeksartikel

Karrière en Kerels: over vrouwenbladen en het ontbreken van mannenbladen

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Abstract

The mass appeal of women’s magazines is usually explained as a consequence of the social isolation of women, the majority of them supposedly housewives. Such analyses are inadequate since they ignore reading practice and pleasures of e.g. men, working and feminist women. A more promising approach to women’s magazines seems to be one which locates the major explanation for their mass appeal in the reader’s (M/F) identification with the specific life style or cultural order the magazines offer. Consequently, theory and research will focus on constructions of femininity. However, in order to discover how the dichotomy ’feminine’ - ’masculine’ is established, masculinity should be equally subjected to research. It is concluded that the construction of gender differences in which the feminine always represents deviance is more continuous than specific historical meanings of gender.

How to Cite:

Van Zoonen, L. & Hermes, J., (1987) “Karrière en Kerels: over vrouwenbladen en het ontbreken van mannenbladen”, Massacommunicatie : Wetenschappelijk Kwartaaltijdschrift voor Communicatie en Informatie 15(3), 257–267.