Articles

Sociaalpsychologische methodes als nieuwe meettechnieken in taalattitudeonderzoek? Het voorbeeld van de Implicit Association Test

Authors
  • Laura Rosseel
  • Dirk Geeraerts
  • Dirk Speelman

Abstract

Since the 1960s, language attitude research has known little methodological innovation.
In social psychology, by contrast, a number of new implicit attitude measures have
recently been developed. We suggest to take inspiration from social psychology to bring
new methods to linguistic attitude research. In this paper, we give a succinct introduction
to quantitative implicit attitude research in linguistics and social psychology. As an illustration
of the new methods developed in the latter, we discuss the Implicit Association
Test (Greenwald et al. 1998) and its potential for linguistic attitude research.

How to Cite:

Rosseel, L. & Geeraerts, D. & Speelman, D., (2014) “Sociaalpsychologische methodes als nieuwe meettechnieken in taalattitudeonderzoek? Het voorbeeld van de Implicit Association Test”, Handelingen - Koninklijke Zuid-Nederlandse maatschappij voor taal- en letterkunde en geschiedenis 68, p.25-39. doi: https://doi.org/10.21825/kzm.v68i0.17475

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Published on
18 Jan 2014
Peer Reviewed
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