Onderzoeksartikel

Wetenschappelijk onderzoek als strategisch P.R.-middel voor de Belgische Luchtmacht

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Abstract

With public relations management the Belgian Air Force endeavours to put the organization in a good light with its target groups. A study of the literature shows that communication research can function as a strategic means to optimize all aspects of public relations. Results of a survey into the possible influence of the tv serial “Windkracht 10" on the image and recruitment of the Air Force point out that results can generate substantial information to improve management of external relations. An analysis of the business magazine “Wings" demonstrates that scientific research can also provide strategical useful information about internal communication.

How to Cite:

Saelens, D., (2000) “Wetenschappelijk onderzoek als strategisch P.R.-middel voor de Belgische Luchtmacht”, Communicatie: tijdschrift voor communicatiewetenschap en mediacultuur 29(3), 23–40. doi: https://doi.org/10.21825/communicatie.91444