Heeft rectificatie zin?: de gevolgen van rectificatie voor het imago van de betrokkenen
- Hans Hoeken
- Susan Hoenen
- Jan Renkema
Abstract
Negative publicity in newspapers can cause severe and lasting damage to a company's corporate reputation. Judges can order a newspaper to publish a correction if they find the publication to be unjustified or incorrect. The aim of this correction is to repair the damage of the company's reputation. The question is though whether corrections succeed at this aim. Previous research has shown that people tend to stick to their initial beliefs regardless of whether these beliefs are contradicted by new information or not. In an experiment, it was studied whether corrections succeed in repairing such damage. The results show that, at least under certain circumstances, a correction can repair the damage caused by unjustified negative publicity.
How to Cite:
Hoeken, H., Hoenen, S. & Renkema, J., (1998) “Heeft rectificatie zin?: de gevolgen van rectificatie voor het imago van de betrokkenen”, Communicatie: tijdschrift voor communicatiewetenschap en mediacultuur 27(2), 2–16. doi: https://doi.org/10.21825/communicatie.91391
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