Boundary-setting' en 'data-setting': effecten van televisie
- Jan Van den Bulck
Abstract
Many tv-effects theories are based on a ‘transmission model' approach to study effects. 'Active viewer'-theory has made researchers aware of the fact that television programmes can have many different meanings for many different viewers. Nevertheless, television programmes generally do not allow a limitless number of interpretations. Television's ultimately limited number of readings should therefore be seen as creating ‘boundaries’ within which certain interpretations of the world receive more support than others. Viewer activity will probably modify and mediate the ‘mainstream pull' of television. This means that television drama (like non-fiction) is probably not very good at telling us what to think, but it may be telling us what to think about. This process was called 'data setting’. An empirical study in Flanders (909 respondents) offers support for the conclusion that television's effect on perceptions can be shown more easily than an effect on opinions which require more cognitive processing and therefore ‘multiple readings’).
How to Cite:
Van den Bulck, J., (1997) “Boundary-setting' en 'data-setting': effecten van televisie”, Communicatie: tijdschrift voor communicatiewetenschap en mediacultuur 26(4), 29–48. doi: https://doi.org/10.21825/communicatie.91381
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