Voor etnografie: inleiding tot etnografie als communicatiewetenschappelijke onderzoeksmethode
- Alexander Dhoest
Abstract
This article advocates for ethnographic audience research as a valuable complement to quantitative communication research. It gives an overview of the theoretical foundations of ethnography, its methodology and its internal controversies. ethnography studies television viewers' concrete, active media use, and the meaning they attribute to it. The tension between viewer freedom and determination (by the text and the viewer's social position) is of crucial importance here. Ethnography is faced with a host of methodological problems, but it is nevertheless a valuable instrument to study the process of meaning production involved in media use.
How to Cite:
Dhoest, A., (1997) “Voor etnografie: inleiding tot etnografie als communicatiewetenschappelijke onderzoeksmethode”, Communicatie: tijdschrift voor communicatiewetenschap en mediacultuur 26(3), 2–19. doi: https://doi.org/10.21825/communicatie.91375
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