Onderzoeksartikel

Het mediagedrag van de Gentse universiteitsstudenten

---

Abstract

This study examines the way in which students at the University of Gent use the 'classic' media: newspapers, magazines, radio, television, film and video. Two main topics of research are: which media are consulted and how intensively, and which messages and values are assumed during this consulting. For each medium the researchers examined whether differences in usage and preference became apparent depending on branch of study, year of study, gender and living in student houses or not. For this purpose 1.186 students were questioned by means of a written survey. The results show that the university students regularly use each of these media, and that gender is the variable which produces the most meaningful distinctions. Overall it becomes clear that different consumer types are distinguishable.

How to Cite:

Laenen, A., Riebbels, G. & Saeys, F., (1997) “Het mediagedrag van de Gentse universiteitsstudenten”, Communicatie: tijdschrift voor communicatiewetenschap en mediacultuur 26(1), 30–51. doi: https://doi.org/10.21825/communicatie.91367